Latest Articles by Seth Catalli Area Vice President, Strategic Engagements

Platform
- - Platform
    The UiPath Platform™ covers your automation needs across each step of the journey.
  - Products
    See what products we offer as part of the platform.
  - Pricing
  - Support
  - Free trials and downloads
- Platform
  The UiPath Platform™ covers your automation needs across each step of the journey.
  DISCOVER
  Identify the highest-ROI opportunities for continuous process optimization and automation using the power of AI.
  Process mining
  Task mining
  Communications mining
  Idea capture and management
  AUTOMATE
  Rapidly build AI-powered automation that seamlessly collaborates with people and systems to transform every facet of work.
  UI and API automation
  Low-code development
  Generative AI and experiences
  Intelligent document processing & specialized AI
  Process orchestration
  OPERATE
  Establish an enterprise-grade foundation to run and optimize a mission-critical automation program at high scale.
  Real-time and trend analytics
  Continuous testing
  Unified management and governance
  Cloud-first flexibility
  Discover the UiPath Platform™
  The future of the UiPath Platform is agentic and robotic
  Read the blog
  Products
  See what products we offer as part of the platform.
  FEATURED
  Some of our most popular products, and other products we think you would be interested in.
  Process Mining
  Test Manager
  Orchestrator
  Automation Cloud™ Robots
  Assistant
  DEVELOPER
  The developer’s toolbox for building AI-powered automations and apps across any technology.
  Studio
  Integration Service
  Apps
  Robots
  Computer Vision
  AI
  From specialized AI solutions to generative AI experiences—all in a single, enterprise-grade platform.
  Autopilot™
  Agent Builder
  Document Understanding
  Communications Mining
  Clipboard AI
  AI Center™
  See all our product offerings: All UiPath Products
  UiPath 2024.10: The path to agentic automation
  Dive into our most advanced platform ever and meet Autopilot™ for Everyone.
  Watch the replay
Solutions
- Webinars
  Learn best practices from industry experts.
  Customer stories
  Gather insight, read success stories, and more.
- By industry
  Banking & financial services
  Healthcare
  Insurance
  Public sector
  Manufacturing
  All industries
- By department
  Supply chain
  Finance & accounting
  HR
  QA / Testing
  Contact center
  All departments
- By technology
  Amazon Web Services (AWS)
  Google Cloud
  Microsoft
  SAP
  Technology solutions overview
- UiPath Joins Forces with SAP on an Integrated Offering to Accelerate Enterprise Automation for SAP Customers
  Read more
Resources
- dive in
  Academy
  Learn the skills of the future with free online automation training.
  Documentation
  Explore product documentation and guides.
  Events
  Get up close and personal with our people and products.
- Get Started
  What is RPA
  Agentic Automation
  Agentic AI
  AI and RPA
  Generative AI
  Specialized AI
  What is citizen development
  What is process mining
  SAP automation
  UiPath Blog
- Become an Expert
  Academy
  Academic Alliance
  Digital Credentials
  Certifications
  Customer Stories
  Events and webinars
  Demos and videos
  White papers
  Analyst reports
  See all resources
- Get Support
  Customer support
  Customer Portal
  Documentation
  Community
  Forum
  Marketplace
  Professional services
  Find a partner
- Automation done right. See how in our our Gallery of Customer Achievement.
  Learn more
About
- About us
  Learn about our company’s mission and vision.
  UiPath Partner Network
  Work with a partner to help your company reach new heights of automation.
- Company
  About us
  Careers
  Newsroom
  UiPath using UiPath
  Our Impact
  Investor Relations
  Trust & security
- Partners
  UiPath Partner Network
  Find a partner
  Become a partner
  Grow as a partner
  Business Partner Portal
  Technology Partner Portal
- AI breakthroughs. Groundbreaking research. Leading AI researchers.
  Visit UiPath.ai

All

uipath.com

Forum

Docs

Close

Try UiPath Free

UiPath Blog

Automation

Digital Transformation

Industry Solutions

Product

RPA

Community Blog

Resource Center

Newsroom

Blog

Seth Catalli

SVP, Customer Strategy - UiPath

Seth Catalli has experience leading teams across several growth-intensive stages of an organization, including two successful IPOs. In his free time he enjoys golf and tennis and spending time with family.

Follow on:

Automation

March 15, 2021

How to Achieve Business-IT Alignment for Automation Success

Leaders from Applied Materials share how business-IT alignment drove their success as they scaled their automation program. Apply their insights for your own success.

automate process as is vs standardize process

Automation

February 23, 2021

Should You Automate Your Processes "As-Is" or Standardize First?

Should you standardize a process first or automate the process 'as-is'? This article walks business unit leaders through the best options for your organization.

Automation

February 1, 2021

How to Advocate for Automation to Your CFO (Part Three)

Discover the automation value framework and how to use the framework to successfully advocate for automation to your chief financial officer.

Automation

October 26, 2020

How to Advocate for Automation to Your CFO (Part Two)

In part two of this series, learn what to say and how to structure the conversation for success when championing automation to your CFO.

Automation

September 1, 2020

How to Advocate for Automation to Your CFO (Part One)

UiPath Enterprise Sales Leader Seth Catalli shares tips on how to advocate for automation to your CFO and get your automation journey started.

Automation

August 17, 2020

Reaching Full Automation Potential - Automation Operating Model (Part 3)

Find out how the automation operating model helps organizations scale automation to maximize ROI and reach the full automation potential.

Automation

July 16, 2020

Building the Team - Automation Operating Model (Part 2)

In part two of the automation operating model series, learn about the roles required for success at each stage of automation maturity.

Automation

June 26, 2020

Benefits of an Automation Operating Model (Part 1)

Find out how an automation operating model helps organizations not only get started on the right track with Robotic Process Automation but also scale fast.